Caravan Camp

With Scholz & Volkmer for Mercedes-Benz Vans
In 2020, the interest in individual travel with personal motorhomes saw a significant surge due to the impact of the corona crisis. However, manufacturers faced a challenge as traditional trade fairs were canceled, depriving them of a vital platform to showcase their models. Responding swiftly to this dilemma, Mercedes-Benz adapted its initially planned participation in the crucial "Caravan Salon" by transforming it into a new digital format: the Caravan Camp.
Smiling woman in front of a black van
My Role
Art direction
Branding
Graphic design
UX / UI design
Motion design
Under my leadership, the team came up with the creative idea of relocating the presentation of the latest Mercedes-Benz caravan models to the natural surroundings - exactly where their beauty is best showcased: in the middle of enchanting nature. Over a period of five days, this vision was turned into reality in the picturesque Allgäu region together with the renowned film production company Vollbild.

The charming presenter and brand ambassador Yasmine Blair hosted the presentation of the seven caravan highlights from Mercedes-Benz and its partners against a breathtaking backdrop. These individual films finally found their place on the specially developed website and enabled a relaxed virtual experience of the vehicles directly from home. The conception, design and implementation of all the assets required for the social media campaign were carried out either directly by me or under my professional guidance.
Motorhomes parked against a stunning mountain backdrop, showcasing the beauty of nature and the joy of travel.
Close up of a tireWoman filmed by a film crew in front of a motorhome

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