In 2020, the interest in individual travel with personal motorhomes saw a significant surge due to the impact of the corona crisis. However, manufacturers faced a challenge as traditional trade fairs were canceled, depriving them of a vital platform to showcase their models. Responding swiftly to this dilemma, Mercedes-Benz adapted its initially planned participation in the crucial "Caravan Salon" by transforming it into a new digital format: the Caravan Camp.